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企业网站是企业品牌战略的延伸,是企业宣传产品与服务的重要方式。在信息化高度发达的现代社会,企业网站建设对于企业来说更是意义非凡。但是当前很多企业对于企业网站建设不够重视,没有将企业文化融入到网站建设中,导致网站建设缺乏企业特色。尝试从企业文化学、网页设计等角度入手,分析如何在企业网站建设中融入企业文化,旨在进一步促进企业网站建设。
Corporate website is an extension of corporate brand strategy is an important way for enterprises to promote their products and services. In the highly developed modern information society, the construction of corporate websites is of great significance to enterprises. However, at present, many enterprises do not pay enough attention to the construction of enterprise websites and do not integrate the corporate culture into the website construction, resulting in the lack of enterprise features in website construction. Try to start from the perspective of corporate culture, web design, analysis of how to integrate corporate culture in the construction of corporate website designed to further promote the construction of corporate website.