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品牌生态位的持续健康发展离不开品牌生态位的优化整合。借助生态位优化理论推进和实现品牌生态位优化,有利于增强品牌的生存力、发展力和竞争力,保持品牌正常有序演进。围绕品牌竞争力提升,需要构建相应的策略体系,主要包括加强品牌生态位优化的重要性认识、目标方向确立、经费保障、评级方式改革、主体建设等。
Sustained and healthy development of brand niche is inseparable from the brand niche optimization and integration. Promoting and realizing the optimization of brand niche with the theory of niche optimization will help strengthen the brand’s viability, development capability and competitiveness and maintain the normal and orderly evolution of the brand. Around the enhancement of brand competitiveness, we need to build a corresponding strategy system, including strengthening the understanding of the importance of brand niche optimization, the goal of establishing, funding, rating reform, the main building.