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近年来,我国互联网覆盖面越来越广,电子商务兴起且发展迅速,电子商务环境下农产品的流通发展备受关注,搞活农产品流通可以带动农业经济增长、进而增加农民收入。但是,近几年农产品电子商务的发展仍存在许多阻碍,主要表现为我国农产品流通滞后、流通成本高、流通模式不合理及市场功能落后。因此发展农产品电子商务,构建合理的流通模式是亟待解决的问题,首先要建立合理的农产品流通模式、其次是缩减流通环节、降低配送成本、健全市场机制。本文对电子商务环境下我国农产品流通过程中存在的问题进行了研究分析,并提出相应的解决方案及构建符合中国国情的电子商务环境下农产品流通新模式。
In recent years, the coverage of Internet in our country is getting wider and wider. The rise and rapid development of e-commerce, the circulation and development of agricultural products under the e-commerce environment have drawn much attention. Enlightening the circulation of agricultural products can promote the growth of agricultural economy and further increase the income of farmers. However, there are still many obstacles in the development of e-commerce of agricultural products in recent years, mainly due to the lag of circulation of agricultural products in our country, the high circulation cost, the irrational circulation mode and the backward market function. Therefore, developing e-commerce of agricultural products and establishing a reasonable circulation mode are problems to be solved urgently. First, we should establish a reasonable mode of circulation of agricultural products, secondly, reduce the circulation, reduce distribution costs and improve the market mechanism. This essay analyzes the existing problems in the circulation of agricultural products under the environment of e-commerce, and puts forward corresponding solutions and constructs a new mode of circulation of agricultural products in the e-commerce environment that is in line with China’s national conditions.