逆差销售又称为进销价倒挂,作为一种市场现象由来已久,尤其当价格竞争成为竞争焦点并起主导作用时,逆差销售会呈愈演愈烈之势。逆差销售在许多行业都或多或少存在,尤其在家电行业最为普遍。随着家电业微利时代的到来,规模经营、薄利多销的理念促使许多厂家、商家追逐销量和资金效率的提升以及由此带来的额外收益,价格竞争成为最直接、最见效的手段,逆差销售便逐渐成为一种积习沉淀下来。但是,这种抛开进、批、零的正常赢利空间而不顾的非正常市场行为严重影响着众多厂商的正常经营,如何消除逆差销售成为经营者最为关注的问题之一。逆差销售的成因逆差销售之所以长期存在,其根源主要 Deficit sales, also known as Inverted Sales Price Upside Down, have been a market phenomenon for a long time. In particular, when price competition has become the focus of competition and plays a leading role, deficit sales will become increasingly fiercer. Defective sales are more or less common in many industries, especially in the home appliance industry. With the advent of the era of low profit in the home appliance industry, the concept of scale management, small profits, and quick turnover has driven many manufacturers and businesses to increase sales volume and capital efficiency, and the additional revenue generated thereby. Price competition has become the most direct and effective means. Sales will gradually become a kind of accumulation and precipitation. However, this kind of abnormal market behavior that ignores the normal profit space of entry, batch, and zero seriously affects the normal operations of many manufacturers. How to eliminate deficit sales has become one of the issues most concerned by operators. The cause of deficit sales The reason why sales persist for a long time is mainly due to their root causes.