随着当今世界的日益全球化、信息化和商业化,城市的发展产生了巨大变化,城市之间的竞争在不断加剧,体育营销作为营销的一种重要手段在城市发展、城市形象建立等方面发挥了巨大的作用。本文从界定体育营销的概念入手,分析了体育营销在推动城市国际化、建立城市体育形象、培育体育人口、加强城市文化建设等方面所起的重要作用,在此基础上指出了体育营销在我国城市发展中面临的问题,最后对我国城市经济发展中的体育营销提出了对策和建议。 With the globalization, informatization and commercialization in today’s world, great changes have taken place in the development of cities and the competition among cities is getting more and more intensified. As an important means of marketing, sports marketing plays an important role in urban development and urban image building Played a huge role. Starting from defining the concept of sports marketing, this paper analyzes the important role that sports marketing plays in promoting city internationalization, establishing urban sports image, cultivating sports population and strengthening urban culture. On this basis, it points out that sports marketing in our country Finally, it puts forward countermeasures and suggestions to sports marketing in the urban economic development in our country.