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全球化成为当今世界发展的趋势,产业化成为媒介进一步发展的热潮。两股势力交织的背后蕴藏了众多的社会诱因。在广告无处不在的社会,使得我们都在思考广告如何建构了新的社会现实。尤其是在笔者看来饱含深意的国际广告制作和投放是值得探究和考量的。产业化的过程最终离不开广告的支撑,国际广告的选择和取舍应综合考量。本文旨在探求产业化过程中国际广告的背后深意。
Globalization has become the trend of development in the world today, and industrialization has become a craze for the further development of the media. Behind the intertwining of the two forces contains many social incentives. In a world where advertisements are ubiquitous, we are all thinking about how advertising builds new social realities. Especially in the author’s opinion full of deep meaning of international advertising production and delivery is worth exploring and consideration. The process of industrialization is ultimately inseparable from the advertising support, the choice of international advertising and trade-offs should be considered. This article aims to explore the profound meaning of international advertising in the industrialization process.