本文从宏观、微观两个角度入手,通过构建线性模型和有序多分类Logistic模型发现,佛山市城镇居民文化消费与收入水平、文化产品供给、消费价格、消费者个人特征、消费意愿和主观评价等都存在一定的关联。因此在未来一段时期,佛山应在提高居民消费能力、培育居民消费意愿等方面有所侧重。 In this paper, macroscopic and microcosmic perspectives are established. Constructing a linear model and an ordered multi-class Logistic model, we find that the urban residents in Foshan City have different levels of cultural consumption and income, supply of cultural products, consumer prices, personal characteristics of consumers, willingness to consume and subjective evaluation And so there is a certain correlation. Therefore, in the coming period, Foshan should pay more attention to improving residents ’spending power and cultivating residents’ willingness to spend.