美国零售业排名第二的西尔斯—罗巴克公司(Sears Roebuck,CO)是当今世界上为数不多的“百年老店”之一。这家创立于1886年的商界巨头在过去的110多年中经历了零售业的风风雨雨,长期雄居零售业龙头老大的位置。然而在进入20世纪80年代以后,由于西尔斯公司未能跟上信息时代的步伐,仍然沿用传统的经营管理模式,从残酷的市场竞争中败下阵来,以致从1993年开始,企业出现全面亏 Sears Roebuck, the No. 2 U.S. retailer, is one of the few “century-olds” in the world today. The business giant, founded in 1886, has undergone a storm of retail over the past 110 years and has long been the leader of the retail industry. However, since the 1980s, Sears failed to keep pace with the information age and still used the traditional mode of operation and management to defeat the brutal market competition. As a result, enterprises began to emerge from 1993 Full loss