面对手机和互联网等新媒体带来的威胁和冲击,传统报业转型势在必行。如何完成华丽转身,成为报业必须面对的课题。报业需要以极大的勇气和智慧,进行自我改造,突破发展瓶颈,提升核心竞争力,从而在媒介变革时代获得一席之地。 In the face of threats and impacts brought by new media such as mobile phones and the Internet, the transformation of traditional newspapers is imperative. How to complete gorgeous turn, has become the newspaper must face the issue. The newspaper industry needs to transform itself with great courage and wisdom to break the bottleneck of development and enhance its core competitiveness so as to gain a place in the media revolution era.