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欧洲工商管理学院教授W·钱·金博士和勒尼·莫博涅教授在《蓝海战略》一书中谈到,设想市场空间由两种海洋组成:红海和蓝海。红海代表当前业已存在的所有行业,这是一个已知
Professor E. Money King and Professor Rennie Maublene at the INSEAD talked about Blue Ocean Strategy, envisaging the idea that market space consists of two seas: the Red Sea and the Blue Sea. It is a known fact that the Red Sea represents all industries that currently exist