众所周知,人类的二十一世纪是“绿色世纪”。生产绿色产品、实现绿色消费、创造绿色环境,客观上要求通过实施绿色营销这个桥梁来衔接,因此未来的绿色营销的发展将成为市场成败的关键所在。一、了解绿色营销的意义树立绿色营销观念营销是个人和集体通过同他人交换产品和价值,满足人们需求和欲望的一种社会过程。而绿色营销就是企业在营销的全过程中,充分体现社会意识和责任意识的一种营销方式。绿色营销要求企业对工农业产品从设计、生 It is well known that the twenty-first century of mankind is “Green Century ”. Producing green products, realizing green consumption and creating a green environment objectively require that the green marketing be bridged through the implementation of this bridge. Therefore, the future development of green marketing will become the key to market success or failure. First, understand the meaning of green marketing Establish a green marketing concept Marketing is a social process by which individuals and groups meet their needs and desires by exchanging products and values ​​with others. The green marketing is the marketing of enterprises in the entire process, fully reflect the social awareness and sense of responsibility of a marketing approach. Green marketing requirements of industrial and agricultural products from the designer, students