近年来,我国真人秀节目在电视荧幕上频频创下收视高点,但繁荣发展的背后仍存在诸多问题:真人秀节目数质激增,同质现象严重;节目原创力低下,照本宣科现象严重;节目低俗化,恶意炒作现象严重等。我国文化领域应树立社会主义核心价值观,真人秀节目急需推陈出新,着力研究中国真人秀节目的本土化发展策略。 In recent years, China’s reality show has repeatedly set high ratings on TV screens. However, there are still many problems behind the prosperity and development: the number of reality shows surges and the phenomenon of homogeneity is serious; the original programs of programs are low and the programs are serious; Vulgar, malicious and serious speculation phenomenon. In the cultural field of our country, the core values ​​of socialism should be established. Reality TV shows urgently need to be put on the scene and strive to study the localization strategy of reality TV shows in China.