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随着社会的不断进步,经济的快速发展,互联网已经成为人类不可或缺的科技手段,影响着人们的生产、生活以及工作等各个方面,也已经有越来越多的企业认识到网上营销对经营有着至关重要的作用。随着网络经济时代的到来,传统的市场营销方式已经不能适应现今生产方式和消费方式的变化,因此,网上营销作为一种新的营销方式有着极为广阔的发展空间。如何充分发挥互联网的作用,让网上营销活动起来,已经成为许多企业管理人员十分关心的问题。
With the continuous social progress and the rapid economic development, the Internet has become an indispensable scientific and technological means of mankind, affecting people’s production, living and work, and other aspects. More and more enterprises have also realized that online marketing Business has a vital role to play. With the advent of the era of network economy, the traditional marketing methods have not been able to adapt to changes in production methods and consumption patterns. Therefore, online marketing as a new marketing method has a vast space for development. How to give full play to the role of the Internet, so that online marketing activities, has become a lot of business managers are very concerned about the issue.