格兰仕的刚性价格战略一直是财经类媒介关注的热点。对格兰仕价格战是非好坏的评价必须全面正确了解格兰仕选择的是何种营销战略与选择这一战略的背景。 价格战只不过是表现形式 不言而喻,格兰仕选择的是总成本领先的战略,价格战只不过是表现形式。格兰仕自进入微波炉行业以来,咬定青山不放松,从未游离于这一战略。为了使总成本绝对领先于竞争者,格兰仕壮 Galanz's rigid price strategy has always been a focus of financial media attention. The evaluation of Galanz's price war is not good or bad must have a comprehensive and correct understanding of the strategy chosen by Galanz marketing strategy and background of this strategy. It is self-evident that a price war is nothing but a form of expression. Galanz has chosen a strategy of leading the total cost. A price war is nothing more than a manifestation. Galanz since entering the microwave oven industry, insisted Aoyama do not relax, has never been free from this strategy. In order to keep the total cost ahead of competitors, Galanz is strong