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随着社会经济的发展,广告随时贯穿于人门的生活之中,优秀的广告设计可以吸引人的眼球,加深人对产品的认识感和记忆情况,从而影响人的行为活动。平面招贴广告的展示离不开构图因素,构图的好坏将直接影响到平面招贴广告的效益。这里从版面的构图元素出发,深刻剖析他们之间的密切联系和视觉影响力,从而优化平面招贴广告效益,提升广告的视觉影响力,为平面招贴广告从业者提供一定的设计构图理论基础。
With the development of society and economy, advertisements are always in people’s life. Excellent advertising design can attract people’s attention and deepen people’s cognition and memory of products, thus affecting people’s activities. Flat placard advertising display is inseparable from the composition of the composition of the quality of a direct impact on the flat placard advertising effectiveness. Starting from the composition elements of the layout, we deeply analyze the close relationship and visual influence between them, so as to optimize the effectiveness of the advertisement of the placard and enhance the visual influence of the advertisement, so as to provide some theoretical basis of the design composition for the graphic poster advertising practitioner.