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在经济大萧条的时候售卖钻石、将一种极普通的伏特加酒卖出更高的价钱、把一辆小小的车包装得大红大紫……天才们想出了改变世界的10大营销创意。钻石恒久远,一颗永流传背景:1938年,钻石价格急剧下降,戴比尔斯公司向广告代理公司N.W.Ayer&Son寻求援助,希望扭转这种颓势。1939年,后者推出了“钻石恒久远,一颗永流传”(Adiamond is forever)的广告语,成功地将钻石包装成人们的婚礼必备品,让这种亮闪闪的饰品赢得无数新人的欢心。如何让两个月的薪水持续一生?购买一颗钻石吧!
Selling diamonds during the Great Depression, selling a very ordinary vodka to a higher price, packaging a small car to become a big deal... The genius came up with 10 major marketing ideas to change the world. . Diamonds are long-lasting, and one never fails to pass. In 1938, the price of diamonds dropped sharply. De Beers sought help from advertising agency N.W.Ayer & Son, hoping to reverse this trend. In 1939, the latter introduced the slogan “A diamond is forever”, successfully packaged diamonds into people’s wedding essentials, and made this shining ornament countless. New people’s favor. How to make a two-month salary last forever? Buy a diamond!