市场经济环境下电视节目是一种特殊商品,其主要赢利模式是广告收益(收视率),因此提高收视率就成为各电视台(频道)的“死生之地,存亡之道”。但追求高收视率也给电视节目带来某些弊端。如某些栏目盲目追求高收视率,把刺激、噱头当品位,把浅薄、媚俗当文化,就像大街上一位妇女在裸奔,其围观的收视率能不高吗?电视节目娱乐化倾向与媒体追求高收视率有一定相关关系,但娱乐现象有其更为广泛的社会基础。 Television programs in the market economy are a kind of special commodities. The main profit model is the advertising revenue (rating). Therefore, increasing the rating becomes the “way of life and death” of all television stations (channels). However, the pursuit of high ratings has also brought certain drawbacks to television programs. Such as blind pursuit of some sections of high ratings, the stimulus, gimmicks when the taste, the shallow, kitsch culture, like a woman on the street streaking, and its onlookers ratings can not high? TV shows entertainment tendency and The media has a certain correlation with the pursuit of high ratings, but the phenomenon of entertainment has its broader social basis.