论文部分内容阅读
“得渠道者得天下。”从跑马圈地到服务增值转型,再到O2O变革,国内3C产品终端渠道的变革不容小觑。中国3C产品终端渠道至今已经走过十几年的发展历程,在一、二线城市已经形成较高的市场覆盖,从跑马圈地开始转向精耕细作,即通过提高管理能力来实现单店经营质量提高的目的。量变的发展历程2004—2008年,各大厂商、渠道商纷纷开始改造全国渠道体系,从结构上由以前的总代制向省级
“From the staking area to service value-added transformation, to the O2O revolution, the domestic 3C product terminal channel changes should not be underestimated.” China 3C products terminal channel has gone through more than 10 years of development, in the first and second tier cities have formed a high market coverage, from stakes began to intensive, that is, through the improvement of management capabilities to improve the quality of single store operations purpose. Quantitative change in the development process 2004-2008, major manufacturers, channel operators have begun to transform the national channel system, from the structure of the previous generation system to the provincial