所有的企业,要去及时把握中国消费者的变化,从而才能抓住机遇,迎头赶上,取得成功。汽车业亦是如此升级消费、取舍消费和智慧消费是2012年的消费关键词,而它所发生的经济环境却并不乐观。2012年,由于欧债危机蔓延、国际市场需求减弱及国内产能过剩矛盾突出等,国内经济情况并不乐观。去年前三季度,中国国内生产总值353480亿元,按可比价格计算,同比增长7.7%。其中,一季度增长8.1%,二季度增长7.6%,三季度增长7.4%,这些数据意味着中国经济高速增长时代已经结束。由此,2012年的企业处于谨慎行事的观 All enterprises need to grasp the changes of Chinese consumers in time so as to seize the opportunity to catch up and achieve success. The auto industry is also so upgraded consumer, consumer choice and smart consumer spending key words in 2012, and its economic environment is not optimistic. In 2012, the domestic economic situation was not optimistic due to the spread of the European debt crisis, the weaker demand in the international market and the prominent contradictions in domestic overcapacity. In the first three quarters of last year, China’s GDP was 35.3880 trillion yuan, up by 7.7% on a comparable basis. Among them, an increase of 8.1% in the first quarter, an increase of 7.6% in the second quarter, an increase of 7.4% in the third quarter, the data means that China’s rapid economic growth era has ended. As a result, 2012 companies are cautious view