有“价”无“市”:新闻网站移动客户端的编辑困境与突围——基于“网易新闻”和“中新网”两大移动客户端的对比分析

来源 :中国网络传播研究 | 被引量 : 0次 | 上传用户:sam2009009
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2010年是3G全面普及年,智能手机被广泛使用,电脑互联向移动互联转变。将公众固定在电脑屏幕前的传播方式再也不能满足他们随时随地接收或检索信息的需求,越来越多的网站意识到开发移动新闻客户端的重要性并不断优化升级。目前,商业网站新闻客户端在市场上占据绝对优势,新闻网站移动客户端集体“失声”。本文从新闻选择与稿件配置、界面设计、交互体验三方面比较了二者新闻编辑手法异同,以期为新闻网站移动客户端发展带来启发。 2010 is a year of universal 3G popularity, smartphones are widely used, and the interconnection of computers to the mobile Internet has changed. More and more websites are aware of the importance of developing mobile news clients and constantly optimize and upgrade the ways in which the public is fixed in front of the computer screen and can no longer meet their needs for receiving or retrieving information anytime, anywhere. At present, the commercial website news client occupies the absolute predominance in the market, the news website mobile client collective “stupor ”. This article compares the similarities and differences between the two methods of news editing from three aspects: news choice and manuscript configuration, interface design and interactive experience, in order to bring inspiration to the development of mobile news client.
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