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在销售商品的过程中,售货员的语言艺术起着相当重要的作用。本文在此介绍一些语言技巧。一、激起消费者购买兴趣的方法兴趣,是人们力求接触、认识某种事物的意识倾向。激发消费者的购买兴趣,是出售商品的基础性工作。 1.功利利用商品的功能魅力,打动消费者心扉。如“买了洗衣机可使您从繁重的家务劳动中解放出来,从而腾出更多的时间关心孩子的学习和成长”、“早买电视机,早为全家带来欢乐,现在买了,晚上就能享用”。 2.时限时间的限制可以诱发消费者尽快
In the process of selling goods, the salesman’s language art plays a very important role. This article introduces some language skills here. First, interest in stimulating consumers’ interest in buying is the tendency of people to seek and understand certain things. Inspiring consumers’ buying interest is the basic job of selling goods. 1. Utilitarian use of the functional charm of goods, impress consumers. For example, “buying a washing machine can free you from the arduous housework, freeing up more time to care about your child’s learning and growth” and “early buying a TV sets to bring joy to the family as early as possible. Now you can buy it at night. You can enjoy it." 2. Time limit restrictions can induce consumers as soon as possible