我国民营企业从20世纪90年代初开始重视企业文化的建设,但总体上文化竞争力还比较低下。新世纪民营企业要在竞争中谋求可持续发展,必须进一步提高自身的竞争力,企业文化将是民营企业的核心竞争力。因此,民营企业需要营造更具特色的文化来提升自己文化的竞争力。 Private enterprises in our country have paid great attention to the construction of corporate culture since the early 1990s, but their overall cultural competitiveness is still relatively low. In the new century, private-owned enterprises must seek for sustainable development in the competition and must further enhance their own competitiveness. The corporate culture will be the core competitiveness of private-owned enterprises. Therefore, private enterprises need to create a more distinctive culture to enhance the competitiveness of their own culture.