本文通过cnki数据库对国内旅游品牌模型方面的研究进行了归纳整理,发现在这个方面的研究主要集中在旅游目的地品牌模型、旅游景区品牌模型、旅游企业品牌模型、城市旅游品牌模型四个方面。在此基础上,分析了国内研究存在的问题,展望了未来这个领域的研究趋势。 This paper summarizes the domestic tourism brand model through cnki database, and finds that the research in this area mainly focuses on four aspects: tourism destination brand model, tourism brand model, tourism enterprise brand model and urban tourism brand model. On this basis, the problems existing in the domestic research are analyzed and the future research trends in this field are prospected.