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2007年5月22日至5月31日,中央电视台总编室主任苏峰、广告部主任夏洪波和体育编辑部主任方钢等一行八人组成的代表团走访了美国亚特兰大可口可乐总部、纽约阳狮集团和ESPN电视台,在08奥运的大背景下,与国际企业客户、跨国广告公司和国外媒体同行深度沟通合作意向,交流学习国外媒体经营运作经验,达到了预期目标并有较大收获。此次走访作为中央电视台第一次深入国际广告客户总部进行商务洽谈,非常具有象征性意义,标志着中央电视台广告经营工作正在迈向国际化。
May 22, 2007 to May 31, CCTV chief editor Su Feng, Xia Hongbo advertising director and sports editor Fang Gang and a delegation of eight people visited the United States, Atlanta Coca-Cola headquarters, New York yang Lion Group and ESPN Television, with the background of 08 Olympic Games, have in-depth communication and cooperation intention with international corporate clients, multinational advertising companies and foreign media counterparts, and have exchanging experiences in foreign media business operation and operation, achieving the expected goal and gaining greater rewards. This visit as CCTV’s first in-depth international advertisers headquarters for business talks, a very symbolic significance, marking the CCTV advertising business is moving towards internationalization.