面对由个体服装店主导时装消费的局面,北京市百货大楼的经营战略是。要在广大消费者中形成“穿在大楼”的观念。他们了解到,分布在北京各个角落的个体服装摊点,进货渠道广、环节少、批量小、信息灵,特别是他们抓住了“南风北吹”这一消费规律,进货着眼于南方沿 Faced with the situation in which individual clothing stores dominate fashion consumption, the business strategy of the Beijing department store is. The concept of “wearing in the building” should be formed among the vast number of consumers. They learned that individual clothing stalls located in various corners of Beijing have a wide supply of channels, fewer links, smaller batches, and more information. In particular, they have seized the consumption pattern of “Northern Winds and North Blows”, and their purchases focus on the South