国内首档原创姓氏文化寻根节目《中华百家姓》在安徽卫视开播以来,受到了观众的普遍欢迎。节目把严肃性话题的探究与综艺节目的娱乐性有机地结合在一起,在多个方面具有开拓性。有学者认为互联网时代,在一片“唱衰电视”的声音里,《中华百家姓》寻求原创,挖掘中华优秀传统文化,用传统文化精髓讲好中国故事,为电视媒体开创出了一片新的天地。一、传承中国传统文化近年来,“国学热”不仅带动了国学教育和国学类出版物的火爆,同时也带动了国学类影视节目的发展。在 Since the launch of Anhui Satellite TV, the first Chinese original surname culture root-seeking program, “Chinese Family Names,” has been widely welcomed by the audience. The program organically combines the exploration of serious topics with the amusement of variety shows and is pioneering in many aspects. Some scholars think that in the Internet age, in the sound of “Bad Television”, “Chinese Family Names” sought original works, tapped Chinese outstanding traditional culture, made a good use of the essence of traditional culture to tell a good story in China, and created a film for the television media New world. I. Inheritance of Chinese Traditional Culture In recent years, the “Sinology” has not only brought about the hottest of the national studies education and the national studies publications, but has also led to the development of Sinology films and television programs. in