最近,经国家授权的深圳市无形资产评估事务所评估,“绿丹兰”系列化妆品和系列服装商标价值12.1155亿元人民币。这可以列入国内评定的最大商标无形资产之列。 这样一笔巨大的资产,其形成只用了5年时间,就是说5年前“绿丹兰”还不存在。这5年,正是外国名牌化妆品逐渐挤进中国市场并开始肆意扩张的过程,也是中国化妆品老品牌险些全军覆没、新品牌潮起潮落地出现的5年。在这样的背景下,“绿丹兰”的崛起尤显可贵。 Recently, the Shenzhen Intangible Assets Appraisal Office authorized by the state assessed that the “Green Danlan” series of cosmetics and series of clothing trademarks valued at RMB 121,150 million. This can be included in the list of the largest trademark intangible assets assessed in the country. The formation of such a huge asset took only five years. It means that Greenland Blue did not exist five years ago. In the past five years, it was the process in which foreign brand-name cosmetics gradually squeezed into the Chinese market and began to expand arbitrarily. It was also five years that the old brand of Chinese cosmetics almost completely disappeared and the new brand wave emerged. In this context, the rise of “Green Danlan” is particularly valuable.