重大节日是保健品的最佳促销时期。近年来,保健品广告在消费者心目中的可信度越来越低。虽然多数企业都认识到了节日送礼市场,但仍无法阻挡市场下滑。多数企业一般都在春节缩减费用。而我在济南市场操作“乐哈哈”系列产品时,偏偏集中力量全面攻击春节市场。乐哈哈“全家福行动”系列广告,环环相扣,最终打开市场。 Major holiday is the best promotion of health care products. In recent years, the health care products advertising in the minds of consumers getting lower and lower credibility. Although most companies recognize the holiday gift market, but still can not stop the market decline. Most businesses are generally reduced costs in the Spring Festival. And I am operating in Jinan market, “happy ha ha” series of products, but concentrate on the full attack on the Spring Festival market. Lehaha “family portrait Action” series of ads, interlocking, and ultimately open the market.