随着现代企业管理的不断向前发展,人们对企业文化的关注度越来越高,而企业文化对企业发展的推动作用也日益凸显。本文重点围绕文化力的形成及其作用,结合玉溪矿业有限公司五色文化管理的实际案例,对文化管理实施进程中的特点进行分析、归纳,对文化所构建形成的形象力、凝聚力、创新力、竞争力四位一体的文化驱动力进行了阐析。 With the continuous development of modern enterprise management, people pay more and more attention to the corporate culture, and the promotion effect of corporate culture on the corporate development has also become increasingly prominent. This article focuses on the formation of culture force and its function, combined with the actual case of Yuxi Mining Co., Ltd. five-color culture management, analyzes the characteristics of cultural management implementation process, induces the formation of culture formed by the image, cohesion, innovation, The cultural driving force of the competitiveness of the four were analyzed.