近年来,网购市场很红火,这给正处于低谷时期的家纺行业注入了新的活力。但是,随之而来的网络市场开发成本上涨,让不少网商苦恼,纷纷表示电商越来越难做。他们提到最多的莫过于资源,以前花钱可以买到资源,而现在钱花下去了,效果却见不到。在不断完善产品,寻求特色的同时,一些家纺品牌企业不再满足于站内推广,而把触角延伸到了媒体宣传和借助代言人效应等传统宣传领域。 In recent years, online shopping market is booming, which is to the trough of the textile industry has injected new vitality. However, the consequent rise in the cost of developing online markets has distressed many online merchants and said that it is becoming more and more difficult for them to do business. What they mentioned was the largest source of resources. In the past, they used the money to buy their own resources. However, they did not see any effect until the money was spent. In the continuous improvement of products, to find the characteristics at the same time, some home textile brand companies are no longer satisfied with the station promotion, and the tentacles extended to the media and publicity with advocacy effects and other traditional areas of publicity.