学术与实务的广告断层由来已久,广告业寻找突破的声音在广告人耳边萦绕了十年有余。不过,这种断层由来有据。成长缓慢甚至停滞,整个广告业遭遇天花板,这不是坏事,正说明广告业成长面临重大机遇。对广告人而言,转型趋势已定,更重要的是尽量缩短这转型的时间。 Advertising and academic shreds have a long history, and the search for breakthroughs in the advertising industry has been haunting the ears of advertisers for more than a decade. However, this fault has a well-founded. Slow growth or even stagnation, the entire advertising industry suffered from the ceiling, this is not a bad thing, is indicating that the advertising industry is facing major opportunities for growth. For advertisers, the transformation trend has been set, more importantly, try to shorten the transition time.