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不可否认,在如今这个信息时代,传媒在人们的生活中已经占据了相当重要的地位,对奥运会的报道也不例外。如果没有传媒的介入,恐怕1984年洛杉矶奥运会再有十个尤布罗斯也不会赚到一分钱。这还居其次,奥运会之所以能够真正成为全世界的体育盛会,传媒也是功不可没的。当然,任何事情都是相辅相成的,传媒在宣传报道的同时,也带动了自身的快速发展,新兴传媒——网络也不例外。不过,目前网络毕竟还要面对来自传统媒体——电视、广播、报纸的竞争。
Admittedly, in today’s information age, the media has occupied a very important position in people’s lives and the coverage of the Olympic Games is no exception. If there is no media intervention, I am afraid 1984 Los Angeles Olympic Games and then another ten Youbuluosi will not make a penny. This still secondly, the reason why the Olympic Games can really become a sports event in the world, the media is also contributed. Of course, everything is complementary. The media has also promoted its own rapid development while propaganda and reporting. The emerging media network is no exception. However, the current network, after all, still have to face the competition from the traditional media - television, radio, newspapers.