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随着互联网的发展,论坛、网页、博客、空间、微信等被人们所熟知,最后在商家敏锐的嗅觉下,出现了现在称之为社交媒体营销的概念。社交媒体并非是新的概念,而且我们对此也是耳熟能详,不过是把过去繁琐、缓慢、效率低下,所需要的资源涉及广泛而且成本高的推销方式发展成为了现在人们只需要鼠标轻轻一点就可以发布人们所需要的信息。然而在社交媒体营销中,不仅要为消费者指明方向,更要为其提供便利。这就要求我们在使用社交媒体营销的过程中使用合理化的传达设计方式,引导他们关注社交媒体营销,为社交媒体营销模式的成功奠定基础。
With the development of the Internet, forums, web pages, blogs, space, WeChat and so on are all well known. Finally, under the keen sense of smell of the business, the concept now known as social media marketing has emerged. Social media is not a new concept, and we know it all too well. It’s just that it takes the past, the cumbersome, the slow, the inefficient, the extensive and costly marketing that has taken up the resources needed. Can publish the information people need. However, in social media marketing, not only to specify the direction for consumers, but also to provide them with convenience. This requires that we use rationalized communication methods in social media marketing and guide them to focus on social media marketing, laying the groundwork for the success of the social media marketing model.