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广告要进入千家万户,必须经过新闻传媒这个桥梁。因此,杜绝虚假广告,传媒把好第一道关至关重要。第一道关把好了,就会减少乃至杜绝虚假广告,这不仅给消费者带来福音,也会给新闻传媒带来信誉和效益。据《中国质量万里行》杂志第3期介绍,美国《好管家》杂志在社内建立了密闭的实验室,凡是在该杂志刊登广告的产品,必须经过实验室的检验,看广告宣传与实际质量是否相符。只要有一个指标不符,就拒绝刊登。因此,该杂志的广告在企业、读者中享有很高信誉。一种商品,只要贴上“好管家”的标志,就会被社会认为是信得过商品。而该杂志也因此使期发量达1000多万份。
Advertising to enter millions of households, you must go through the news media bridge. Therefore, to prevent false advertisements, it is of utmost importance for the media to take the first pass. When the first pass is done, it will reduce or even eliminate false advertisements. This not only brings good news to consumers, but also brings credibility and benefits to the news media. According to the “China Quality Miles” magazine No. 3 introduction, the United States, “Good Housekeeping” magazine in the community to establish a closed laboratory, any publication in the magazine advertising products, must go through laboratory tests to see the advertising and the actual quality Is consistent. As long as there is an indicator does not match, refused to publish. Therefore, the magazine’s ads in the business, readers enjoyed a high reputation. A commodity, as long as labeled “good housekeeper” logo, will be considered by the community is trustworthy goods. The magazine therefore made the issue of more than 10 million copies.