常言道:耳听为虚,眼见为实。由此,我们总是非常相信自己的眼睛,但实际上,有时看到的结果也靠不住。芝加哥大学商学院奚恺元教授对此作了有趣的研究:如果有两个匹萨,它们的配料和口味等其他方面完全相同,只不过一个比 As the saying goes: Listen to the virtual, seeing is believing. As a result, we always believe in our own eyes, but in fact, we sometimes see the results unreliable. Professor Xi Kaiyuan of the University of Chicago Business School made an interesting study of this: If there are two pizza, their ingredients and tastes and other aspects of exactly the same, but a ratio