自互联网开启分众传播时代至今,分众传播已成为纸媒走出困境的必由之路。分众传播是差异化竞争的需要;分众传播要细分受众群;分众传播要为“内容为王”注入新内涵。因此在分众化背景下,“三农”新闻要实现转型,就要强化用户意识,细分受众群,还要坚持融合与创新,通过用户定制服务赋予“内容为王”新的内涵。 Since the Internet opened the Focus broadcast era so far, Focus Media has become the only way out of the woods. Focus on the spread of competition is the need for differentiation; Focus spread audience segments; Focus Communications to “content is king ” into the new meaning. Therefore, under the background of decentralization, in order to realize the transformation of “three rural” news, it is necessary to strengthen user awareness, segment audiences, but also adhere to integration and innovation, and give “content is king” through customized services Connotation.