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中国奢侈品消费者的年龄结构和收入比例特点,吸引国际奢侈品巨头开始角逐二、三线城市。世界奢侈品协会最新发布的专项报告显示,3月11日日本大地震后,日本奢侈品市场严重萎缩,东京主要奢侈品销售额下降至少50%。业内猜测,麦肯锡有关中国到2015年才能超过日本成为世界上最大奢侈品市场的预言可能提前实现。届时,高达20%的全球奢侈品销售额都将来自中国。
China’s luxury consumer age structure and income ratio characteristics, to attract international luxury giants began to compete for second and third tier cities. The latest report of the World Luxury Association released a special report showing that after Japan’s Great Earthquake on March 11, the Japanese luxury goods market suffered a serious downturn and its sales of major luxury goods in Tokyo decreased by at least 50%. Industry speculation that McKinsey may reach China ahead of schedule by 2015 to overtake Japan as the world’s largest luxury market. By then, up to 20% of global sales of luxury goods will come from China.