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当前,互联网、手机、移动终端等新媒体以其形式丰富、互动性强、渠道广泛、覆盖率高等特性,对高职院校学生的影响日益广泛和深刻,给学生党建工作带来了机遇和挑战。本文以具体高职院校为例,分析运用新媒体作为学生党建工作主阵地的可行性,充分把握新媒体运行和传播规律,积极探索并实践运用新媒体对学生党员和入党积极分子的有效引导,增强对入党积极分子的广泛联系和有效覆盖。
At present, the new media such as internet, mobile phone and mobile terminal are becoming more and more extensive and profound to the students in higher vocational colleges due to their abundant forms, strong interaction, extensive channels and high coverage rate, which bring opportunities for the party construction of the students. challenge. This paper, taking specific higher vocational colleges as an example, analyzes the feasibility of using new media as the main front for students’ party construction, fully grasps the law of new media operation and dissemination, and actively explores and practices the effective guidance of using new media to party members and party activists , Enhance the extensive contacts and effective coverage of activists entering the party.