传统的中等职业学校《市场营销》课程沿用了学科体系的教学内容和教学方法,不利于中职学校学生职业能力的培养。改革传统的《市场营销》教学方法是中职教学的必然选择。实践证明《市场营销》课程项目教学法改革很有必要,而且已取得了可喜的实践效果。 The traditional secondary vocational school “marketing” course follows the teaching content and teaching method of the subject system, which is not conducive to the cultivation of vocational ability of students in secondary vocational schools. The reform of the traditional “marketing” teaching method is the inevitable choice of secondary vocational education. Practice has proved that the “marketing” course project pedagogy reform is necessary, and has achieved gratifying practical results.