在整个旅行社营销系统中,新媒体营销越来越成为影响旅游社发展的重要营销组合因素。目前,中国青年旅行社采用了多种营销方式,取得了一系列的成果。本文将以中国青年旅行社为例。分析三种旅行社新媒体营销方式,并指出其存在的实际问题,同时也提出了一些发展建议。 Throughout the travel agency marketing system, new media marketing has increasingly become an important marketing mix affecting tourism development. At present, China Youth Travel Agency uses a variety of marketing methods and has achieved a series of results. This article will take China Youth Travel Service as an example. Analyze the marketing methods of the three kinds of new media of the travel agencies, point out the actual problems of their existence, and also put forward some suggestions for development.