“微时代”以其包容性、虚拟性等特点与大学生求新、求快、求奇的特点相契合,迅速受到大学生的追捧,所以如何利用网络舆情,发挥其正能量作用,规避其负面影响,对高校特别是处于一线的辅导员队伍的网络舆论引导能力提出了全新的挑战和更高的要求,微时代背景下,高校辅导员应在充分掌握网络舆情各方面特点的前提下,以正面主动的姿态来应对全新的机遇和挑战。 “Micro era ” with its inclusiveness, virtuality and other characteristics of college students seeking novelty, fast, quirky characteristics fit quickly sought after by college students, so how to use the Internet public opinion, to play its positive role in energy, to avoid its Negative impact on the network especially the counselors in colleges and universities to guide the ability of the media has put forward new challenges and higher requirements against the background of the micro era, college counselors should fully grasp the premise of all aspects of network public opinion, Take the initiative to respond to new opportunities and challenges.