“意境”为重要的传统美学之一。传统美学在产品设计中的应用远不如在平面设计和环境艺术设计中的应用。本文从产品材料入手,从传统材料的产品方面对“意境”做深入分析和解读。在此基础上,以设计创新角度对产品在新时代、新材料下构建“意境”美学提出相应的策略。 “Artistic conception ” is one of the important traditional aesthetics. The application of traditional aesthetics in product design is far inferior to the application in graphic design and environmental art design. This article starts with the product materials, and analyzes and interprets the “artistic conception” from the traditional material products. On the basis of this, we put forward some countermeasures for the product to build the “artistic conception” aesthetics under the new era and new material from the perspective of design innovation.