近年来,随着电力体制改革的持续深入、环境保护意识的不断增强,社会公众对电力行业的关注程度显著提高。电力行业新闻宣传报道也在复杂的生存发展环境中得以加强,为电力行业和广大电力企业交流信息、塑造形象、凝聚共识、价值传播发挥出了不可替代的作用。但是,也存在着与电力体制改革发展不相适应的问题,必须加以改进。电力行业新闻宣传报道的主要特点及存在的主要问题作好电力行业新闻宣传报道工作,首先要把握其主要特点。“舆论引导、形象塑造、交流经验、社会互动、教育员工、凝聚人心”是电力行业新闻报道的主线。电力企业依托颇具规模的电力新闻媒体平台,积极宣传企业的特色、亮点工作和先进典型。电力新闻媒体积极服务电力企业,高度关注宏观政策对电力行业带来的影响,把电力企业履行政治、经济、社会“三大责任”的具体做法、业绩成果作为报道重点,大 In recent years, with the continuous deepening of the power system reform and the increasing awareness of environmental protection, the public’s attention to the power industry has significantly increased. News reports of the power industry are also being strengthened in a complex environment of survival and development, playing an irreplaceable role in exchanging information, shaping the image, consensus building and value transmission for the power industry and the vast majority of power companies. However, there are problems that are not compatible with the reform and development of the power system and must be improved. Main Features of the Power Industry News Propaganda and Major Issues There should be a good grasp of the main features of the power industry news propaganda and reporting work. “Media guidance, image-building, exchange of experiences, social interaction, education staff, unite people ” is the main line of the power industry news reports. Power companies rely on the size of the power news media platform, and actively promote the characteristics of enterprises, highlighting the work and advanced models. Power news media actively serve power enterprises and pay close attention to the impact of macro policies on the power industry. Focusing on the specific practices and performance results of power companies fulfilling the three major responsibilities of politics, economy and society,