大客户(也称为关键客户、看家客户),经常被旅行社挑选出来并被给予特别关注。旅行社往往会指派大客户经理负责监督、协调销售人员针对大客户的销售工作。相应地,这些忠实客户也更愿意与旅游公司保持长期、稳定的关系,并且还为其做免费宣传。 Large accounts (also known as key accounts, housekeeping customers) are often selected by travel agencies and given special attention. Travel agencies often assign a large account manager to oversee and coordinate the sales force’s sales efforts for large accounts. Accordingly, these loyal customers are also more willing to maintain a long-term and stable relationship with the travel company, and also for their free publicity.