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中国加入WTO后，随着经营航权、租赁码头、船舶代理对外资航运公司的开放，竞争会进一步达到白热化阶段。本文从以顾客为导向的营销理念出发，从提高顾客让渡价值、让顾客满意、培养忠诚的客户这三个阶段来探讨提高企业竞争力，赢得顾客，从而获得适当的利润和公司的长远发展的
After China’s accession to the WTO, with the liberalization of airlines, lease terminals and shipping agents to foreign shipping companies, competition will further reach a white-hot stage. Based on the customer-oriented marketing concept, this article discusses three aspects: enhancing customer’s concession value, customer’s satisfaction and cultivating loyal customers to improve enterprise competitiveness, gain customers, gain appropriate profit and long-term development of the company of