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当前,不仅是企业,许多政府机关、事业单位也投入到服务品牌建设之中,对于我们基层单位来说,品牌建设是单位在群众中服务口碑的形象化和具体化,它致力于使服务成为单位的一种文化体现。我就如何进一步推进服务品牌建设,如何使服务品牌建设更好的融入到单位自身的文化建设中谈一些想法。我认为关键在于服务的主体,即单位职工自身,既包括他们对于服务品牌的认同感,也包括职工本身的文化自信意识。只有我们的服务主体对于我们的品牌建设有着坚定的信心,才能产生出推动品牌建设的锐气,从而保持品牌建设长久的活力,使其不仅融入到单位文化建设中,还能发散于外,从而形成独有的品牌效应。
At present, not only enterprises, many government agencies and institutions have also invested in the construction of service brands. For our grass-roots units, brand building is the visualization and concretization of service word-of-mouth in units, and it is committed to making services become A cultural embodiment of the unit. I will discuss some ideas on how to further promote service brand building and how to integrate service brand building into the unit’s own cultural construction. I think the key lies in the main body of the service, that is, the employees of the unit themselves, including their sense of identity with the service brand, and the awareness of the employees themselves with cultural self-confidence. Only our service main body has firm confidence in our brand building. It can produce the spirit of promoting brand building, so as to maintain the long-term vitality of brand building, so that it can not only be integrated into the construction of the unit culture, but also can be dispersed and formed. Unique brand effect.