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思睿高是一家于1969年成立的全球顶级的品牌战略与设计顾问公司,隶属于全球最大的传播集团之一的宏盟集团(Omnicom Group)。思睿高首先提出了“品牌声音”的理念,并将其运用于品牌定位及传播执行的实践。它的业务哲学“简约睿智”经过近40年的历练,逐渐形成了业内别具一格的系统方法论,成为培育可持续发展的健康品牌的实用战略工具。每年年末,都会少不了盘点一下当年的所获所得,展望畅谈下一年的所望所想,我也不能免俗,很想和大家分享下过去一年中所发生的品牌大事件究竟带给
Spirega is a global brand strategy and design consultancy company established in 1969 and is part of the Omnicom Group, one of the world’s largest communications groups. Si Ruiga first proposed the concept of “brand sound” and applied it to the practice of brand positioning and dissemination. Its business philosophy “SimplicityIntelligence” after nearly 40 years of experience, has gradually formed a unique system methodology in the industry, and has become a practical strategic tool for fostering sustainable development of healthy brands. Every year at the end of the year, it will be impossible to count the gains made in the year and to discuss the expectations of the next year. I can’t help but share with everyone the brand events that have taken place in the past year.