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在对我国农户信息需求、信息行为现状进行全国性大规模抽样问卷调查的基础上,从信息需求动机与需求结构、信息获取行为与偏好、信息服务满意度等方面对我国农户的信息需求与信息行为现状与原因进行了分析,得出了我国农户信息需求动机丰富多元、信息获取渠道单一、信息利用偏好大众媒介和人际媒介、倾向互动指导、方便易用与通俗理解的渠道等结论。
Based on a large-scale national questionnaire survey on the information needs and information behaviors of farmers in our country, this paper analyzes the information needs and information of farmers in China from the aspects of information demand motivation and demand structure, information acquisition behavior and preference, information service satisfaction and so on The current situation and the reason of the behavior are analyzed, and the conclusion that the information needs of farmers in our country are rich and diverse, the channels for obtaining information are single, the information is preferred by the mass media and interpersonal media, the interactive guidance, the easy-to-use and popular understanding are reached.