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企业的战略决策,主要是指决定企业的长期目标和确定能实现该目标的战略。战略决策首先包括:规定利润目标和增长目标、确定想要开拓的市场及打入该市场的产品、把各种产品和市场活动形成战略资产组合,因此它还包括:确定企业专业化或多样化(例如垂直合并)、决定生产技术、研究及发展强度或价格政策和产品质量。根据战略决策的特点,必须注意环境变量之间(如社会变革对买主行为的影响)、环境变量与企业变量之间(如买主行为对销售的影响)的
The strategic decision of the enterprise mainly refers to the long-term goal of determining the enterprise and the strategy of achieving the goal. Strategic decisions include, first of all, setting profit targets and growth targets, identifying which markets you want to open up and entering the market, and shaping your portfolio of products and campaigns into strategic assets, so it also includes: Identifying business specialization or diversification (Eg vertical consolidation), determine production techniques, research and develop strength or price policies and product quality. According to the characteristics of strategic decision, attention must be paid to the relationship between environmental variables (such as the impact of social change on buyer behavior), between environmental variables and enterprise variables (such as the influence of buyer behavior on sales)