每一个豪华车品牌,在思考未来之路时,不能不顾及自身品牌价值观跟未来消费者消费心理的契合度买奔驰A-CLASS的车主绝对不会买沃尔沃V40,反之亦然。道理很简单,一个就是喜欢高调,一个则想要低调。这里的高调或者低调,既是车主选择的一种生活方式,实际上也是品牌所倡导的价值观。不同品牌的不同价值取向,实际上已经把目标消费者群体区分开来。豪华车市场的竞争者,有历史的大讲传承,历史太悠久的就讲革新,没多少历史的爱讲创新,不管是老牌 Every luxury car brand, thinking about the future, can not ignore the fit of their own brand values ​​with the consumer psychology of the future consumer Mercedes-Benz A-CLASS owners will never buy the Volvo V40, and vice versa. The reason is simple, one is like a high profile, one you want a low profile. High-profile or low-key here is not only a lifestyle chosen by the owner, but also a brand advocated by the values. Different values ​​of different brands, in fact, the target consumer groups have been separated. Luxury car market competitors, the history of the big talk heritage, the history of a long time to talk about innovation, no history of love to talk about innovation, whether it is veteran